" The ratings are in for the 2023 NBA All-Star Game, and yikes. The news isn’t great.
According to figures published by Sports Media Watch, the game Sunday (which aired on both TNT and TBS) averaged a combined 2.2 rating and 4.59 million viewers. That’s a significant decline from the 2022 edition of the game, which averaged a 3.1 rating (a previous record low) and 6.28 million viewers. 2023’s ratings dropped 29% from 2022, and viewership dropped 27%.
Yeah, what’s the point? Does anyone watch any all star game? When’s the last time you actually watched the pro bowl? Btw, your title is heavily editorialized, especially considering the NBA is one of the only leagues with growing viewership. They’re currently working on their new round of media deals and are aiming to get $75 billion compared to the current $25 billion from media rights.
I don’t think I’ve watched any all star game in ~5 years. My point was more, using all star game viewership metrics as an indication of overall viewership is duplicitous.
@Eddie is trying to imply NBA viewership is struggling (the large image at the top of the post doesn’t help). The only league doing better is the NFL, and among viewers 16-25, the NBA is the most followed league. So while some folks don’t like watching it, that doesn’t mean it isn’t heavily watched. Worldwide, it’s third in viewership behind the English Premier League and the NFL. So while I don’t closely follow it, I’m not going to make the claim that my opinion is representative of a larger trend when the data says otherwise.