Maybe we can get the CW to exclusively cover MAC football and move our late season games back to Saturdays? And, an exclusive tie-in for the MAC champion to go to the Snoop Bowl?
As a bargaining chip, make an offer to extend the Snoop youth football league to MAC country.
Creative marketing.
And that is fine. It’s bowl season, it’s relevant to talk about other bowl games and the CFP for a couple of minutes in between game action. The difference was they spent the same amount of time on the CFP as they did on Snoop’s youth football league, how he became a Steelers fan, and other football-related topics, rather than beating the dead horse and treating the game as an afterthought while promoting other games for 3.5 hours.
There are media reports that Snoop Dogg made the Arizona Bowl unique by paying NIL money to the players, likely justified by their participation in a football clinic for local kids. Does anyone know how much money our players received?
$175 each if they signed the form
The downside of the Arizona Bowl (which I loved and have no complaints) is the tv ratings. Lowest bowl rating of last week at 567k. Last year Toledo vs Wyoming had over 1M. Pop Tarts Bowl the problem
Bengals Broncos at same time too.
I’m not too concerned about bengals fans watching a bengals game……it’s everyone else in the country who we’re trying to get interested.
Uh, also Colorado State and the Broncos are in the same state. TV ratings would’ve improved if that specific NFL game wasn’t at the same time.
Yep, I can verify that there was a huge conflict even in Fort Collins as to which game to watch.
Where do we cash the check?
7-Eleven?
That $225M number is the not based in reality
If Miami got an average tuition of $50,000 and attracted 4,500 new students that would equal $225M. There is no way the Snoop Bowl was worth an entire freshman class
I would like to see the calculations and strip whatever economist wrote that calc of his degree
I love Miami sports but that number is lunacy
It’s not based on getting 225m in return, it’s probably based on how much it would cost to run an ad campaign with the amount of reach we got on tv and social media by just playing in the game
My opinion is this is dishonest and I wish Meyer wouldnt have tweeted it
Nobody would spend $225M if they werent going to get that return. It would be the worst investment ever.
Like I wrote earlier i am guessing it is written by economists with no touch of reality
There are no one-sided financial transactions in life. If you put a monetary value on something it has to be worth it.
What one-sided financial transaction are you seeing? Nobody is saying it’s one-sided. IMO, it’s fairly straightforward that for the cost of just under $10mil (one year’s expenses for football), Miami received the equivalent of a $225mil ad campaign. That’s a pretty standard metric because we know the going rate for eyes. That visibility can easily be compared to the views the university has received for the marketing campaigns they’ve run.
Assuming it’s a 1:1 relationship with enrollment is a fallacy as well. No advertising campaign has a 100% success rate. Campaigns are judged by what that passthrough rate ends up looking like - what do application numbers end up looking like
If Snoop said Miami Ohio I would rather you sit this one out because I want my high school all stars to play this game but here is $225M for your troubles I hope we would say thanks snoop dogg for the $225M - I would hope everyone would understand that. I mean Miami might take that deal at $2.5M
Advertising rates are ridiculous if somebody is charging $225M for the snoop dogg exposure
Snoop Dogg posted about us on his 20mil followed Twitter account and 88mil Instagram account. Hard to get that exposure for any amount of money
I got a billion dollars in marketing exposure by being on the Game Show Network for three epsiodes, as long as anyone can just say whatever they want
