Nice payday for the Buckeyes, as the rich keep getting richer.
For context…
Total Miami Football expenses for 2025. $11 million
Total Men’s BB expenses $2.9 million
https://miamioh.edu/athletics-recreation/reports/_documents/ncaa-financial-reports/ncaa_rept.pdf
Surely Miami could get a Bruno’s Pizza, Skipper’s Pub, or Brick Street patch for their athletic jerseys for a cool $100,000.
Bottom line, business want to associate with teams that will be seen, to maximize their advertising dollars. OSU gets seen. A lot.
How about AK Steel for the defense: “they’ll lock you out.”
AK Steel no longer exists.
Nor does Armco.
Cliffs now operates Middletown Works.
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How about a Cintas or Starbucks patch for Miami. Cintas seems perfect - local and a uniform company.
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Interesting. F1 still calls their steel barriers Armco barriers.
In other news, B10/SEC negotiating on language in the Protect College Sports Act. Current numbers being exchanged include $20M to retain your own players and another $21.3 rev-share cap, plus another $5M credit for female athletes. So $46M a year. No idea how this affects other conferences besides these 2.
https://x.com/WinterSportsLaw/status/2082089259213668557?s=20
Deloitte would be awesome.
How about Starbucks?
So now, instead of the NCAA screwing over most of College Sports, its the NCAA AND Federal Government…makes sense.
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Armco has not made a steel barrier or guard rail in 40 years.
That business was divested in 1986.
Armco ceased to exist as a legal entity in 1999.
It is a testament to the original brand like Kleenex.
A good portion of the world refers to guard rails as Armco barriers to this day.
And Shaker Run was a wonderful golf course when built for Armco. It’s now in terrible shape with too many condos on the course.
I played there last year (I believe). The rough was very rough. The Armco par 3/4 course is next to it.
Not sure which is more disappointing, the houses along the course or the lousy conditions. I’d hoped only the “new” 9 would get houses. Was such a treat to play there, so serene and beautiful, you forgot what state you were in.
Not to be outdone, Notre Dame inks a similar deal with SoFi. 6 years, $18-20 million a year. The gap between the haves, Big 10/SEC/Notre Dame, and have nots, has never been wider.
Putting the Ohio State ($17M) and ND ($18M+) patch deals in context: NBA teams average $10M/year off jersey patch deals
The mill in Zanesville still has Armco painted on the outside. They can pry the name from my cold dead hands!
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